We argue against both intellectualist and anti-intellectualist approaches to knowledge-how. Whereas intellectualist approaches are right in denying that knowledge-how can be convincingly demarcated from knowledge-that by its supposed non-propositional nature (as is assumed by the anti-intellectualists), they fail to provide positive accounts of the obvious phenomenological and empirical peculiarities that make knowledge-how distinct from knowledge-that. In contrast to the intellectualist position, we provide a minimal notion of conceptuality as an alternative demarcation criterion. We suggest that conceptuality gives a sound basis for a theory of knowledge-how which is empirically fruitful and suitable for further empirical research. We giv...