Econimic and cultural influence of creative industries on proactivity of student's population

Kreativne industrije su jedne od najperspektivnijih i najbrže rastućih industrija te zapošljavaju velik broj ljudi kako u Europskoj uniji, tako i u Republici Hrvatskoj. Jedne su od rijetkih industrija koje su otporne na gospodarsku krizu te koje i u recesijskim vremenima bilježe značajne trendove rasta. Ekonomski potencijali kulturnih i kreativnih industrija su zaista na zavidnoj razini jer zauzimaju značajan udio u BDP-u kako u Europi, a tako i u Republici Hrvatskoj. Budući da je obuhvat kreativnih industrija zaista širok, ono na čemu će se ova disertacija temeljiti, bit će ekonomski i kulturološki utjecaji na proaktivnost studentske populacije odabranih sektora kreativnih industrija, a to su: filmska industrija, knjižnice, muzeji, izvedbene i vizualne umjetnosti (kazalište), televizija, softveri i aplikacije na mobitelima i računalima. U uvodnom dijelu rada bit će obrađeni predmet i problem istraživanja, svrha i ciljevi istraživanja, kratak pregled dosadašnjih istraživanja i znanstvene metode koje će se primjenjivati prilikom pisanja. Središnji dio rada sadrži pojmovna određenja kulturnih i kreativnih industrija, određene osobitosti, specifičnosti te pregled stanja kreativnih industrija u Europskoj uniji i Republici Hrvatskoj. Zadnji dio središnjega dijela rada obuhvaća rezultate primarnog istraživanja o ekonomskom i kulturološkom utjecaju kreativnih industrija na proaktivnost studentske populacije. Zaključni dio rada donosi objašnjenje osmišljenog hipotetskog modela, analizu hipoteza te niz preporuka za poticanje proaktivnosti studentske populacije iz segmenta kreativnih industrija. Glavni je cilj istraživanja bio odrediti ekonomski i kulturološki utjecaj kreativnih industrija na proaktivnost studentske populacije kroz zastupljenost pojedinih sektora u njihovim životima te koliko su spremni izdvojiti slobodnog vremena i novca za njih. Ono što se moglo zaključiti na temelju dobivenih rezultata je činjenica da kreativne industrije imaju pozitivan ekonomski i kulturološki utjecaj na studentsku populaciju, ma koliko one slabo bile zastupljene u njihovim životima. Koliki je taj utjecaj ovisio o visokoškolskoj ustanovi koju pohađaju, o preferencama studentske populacije, ali i o sektoru kreativne industrije na koji se istraživanje odnosi te radi li se o višku slobodnog vremena ili novca.Creative industries are one of the most perspective and fastest growing industries not only in Europe, but in the whole world.They employ a large number of people and are also one of the few industries resistant to the economic crisis and in these recession times, recorded significant growth trends in both the European Union and in the Republic of Croatia.The economic potential of cultural and creative industries is really at a high level because they occupy a significant share of GDP in Europe, as well as in the Republic of Croatia.Since the scope of the creative industries isreally wide, what we are going to base this thesis on will be the economic and cultural influences on the proactivity of student population of selected sectors of the creative industries, such as: motion picture, libraries, museums, performing and visual arts (theater), television, cellphone and computer applications.In the introduction, there will be an elaborated subject of the problem with research hypotheses, the purpose and objectives of the research and a brief review of research and scientific methods applied in dissertation.The central part of the dissertation includes conceptual definitions of cultural and creative industries, certain characteristics, specifics, and a review of creative industries in the European Union and the Republic of Croatia.The last part of the dissertation includes the results of primary research about economic and cultural impact of creative industries on the proactivity of student population.The concluding part of the disseratition refers to the explanation thought theoretical model, analysis of hypotheses, and a number of recommendations to encourage proactivity of student population in the segment of creative industries. The main aim of the research is to determine an economic and cultural impact of creative industries on the proactivity of student population, the extent to which it is present in their lives and whether are willing to allocate free time and money for it.What could be concluded on the basis of these results is a fact that the creative industries have a really small, we colud say almost insignificant, economic and cultural impact on the student population. What that impact isdepends on several factors: higher educational institution, student population preference, but also on the creative industries sector to which the research relates, as well as there is a excess of free time or money