A socially responsible business - an opportunity to improve the Croatian economy and build a more humane society

Društveno odgovorno poslovanje predstavlja dobrovoljnu opredijeljenost organizacije za preuzimanje odgovornosti za posljedice njezinog djelovanja na okoliš i društvo u cjelini. Dinamiku razvoja i primjenu ovog koncepta u Republici Hrvatskoj treba promatrati u kontekstu povijesnog nasljeđa bivše države, ekonomskih i socijalnih prilika u poslijeratnim godinama, te pristupanja Europskoj uniji. Analiza stanja društvene odgovornosti u Republici Hrvatskoj, kao i usporedba s primjerom Kraljevine Švedske pokazala je da u Republici Hrvatskoj postoji dobar dio tvrtki koje svoje poslovanje usklađuje s predloženim smjernicama Europske unije, ali da ne postoji koordinirana strategija promicanja društvene odgovornosti od strane Vlade; međusektorska suradnja i dijalog su ograničeni, izvještavanje o društveno odgovornom ponašanju nije sustavno, tvrtke nemaju razrađenu sustavnu strategiju provođenja društvene odgovornosti kako na upravljačkoj razini, tako i u ostalim vidovima djelatnosti, kao ni razrađen model uključivanja u život zajednice. Šira javnost, odnosno potrošači nisu dovoljno educirani o prednostima koje ovaj koncept sa sobom nosi. Iako se Republika Hrvatska i Kraljevina Švedska ne mogu uspoređivati niti u povijesnom niti ekonomskom kontekstu, model društvene odgovornosti Kraljevine Švedske nudi put za prevladavanje uočenih slabosti, unapređenje gospodarstva i razvoj humanijeg društva.Socially responsible business represents the voluntary commitment of the organization to take responsibility for the consequences of its action on the environment and society as a whole. The dynamics of the development and application of this concept in the Republic of Croatia should be seen in the context of the historical legacy of the former state, economic and social opportunities in post-war years, and accession to the European union. Analysis of the state of social responsibility in the Republic of Croatia, as well as a comparison with the example of the Kingdom of Sweden showed that there are a good number of companies in the Republic of Croatia that align their business with the proposed European union on guidelines, but there is no coordinated strategy for promoting social responsibility by the Government.Inter-sector cooperation and dialogue are limited.Reporting on socially responsible behavior is not systematic. Companies have no elaborated systematic social responsibility implementation strategies at the management level, as well as in other aspects of their business, as well as a elaborated approach to community life. The wider public, respectively consumers, are not sufficiently educated about the benefits that this concept carries. Although the Republic of Croatia and the Kingdom of Sweden can not be compared either in the historical or economic context, the model of social responsibility of the Kingdom of Sweden offers a way to overcome the observed weaknesses, the improvement of the economy and the development of the human society