Analysis of corporate communications on example of retail chain

Odnosi s javnošću imaju važnu zadaću da u tržišnom natjecanju 21. stoljeća pomognu diferencirati kompanije i proizvode. Razvitak tehnologije i globalizacija svakako pomaže odnosima s javnošću i korporativnom upravljanju. Poslovanje Emmezete ovisi o komuniciranju s raznim javnostima te o robi i cijenama. Kompanija svoju djelatnost temelji na usluživanju kupaca, prezentiranju proizvoda i komunikaciji s javnosti, a sve uz pomoć moderne tehnologije. U kompaniji Emmezeta društvene mreže imaju važno mjesto u marketingu.Public Relations have an important task in helping to differentiate companies and products in the 21st Century competition. Customers can thus be informed about the benefits and potential disadvantages of companies and their products. Technological development and globalization certainly help to emphasize the importance of public relations in corporate governance. Emmezete's business depends on an adequate media campaign and communication with various public. The company's business is based on serving customers, presenting products and communicating with the public, all with the help of modern technology. Marketing has a special place in the daily activities of Emmezete employees and the use of the Internet and social networks