Development of a new product on the example of pet equipment

Cilj ovog završnog rada je predstavljanje novog proizvoda, kutije iznenađenja, namijenjenog za kućne ljubimce u ovom slučaju pse. Rad obuhvaća svaki korak od ideje poduzetnika do samog lansiranja proizvoda na tržište. Detaljno je obrađen svaki korak u fazi procesa lansiranja novog proizvoda na tržište. U radu se može vidjeti detaljno obrađen svaki korak proizvodnje kutije iznenađenja, trajanje izrade po mjesecima, te sadržaj koji se nalazi unutar same kutije. U radu su jasno vidljive marketinške strategije ulaska na tržište te dugoročni i kratkoročni ciljevi tvrtke. Jasno su profilirani kupci proizvoda te strategija za pridobivanje i izlazak na međunarodno tržište. Prikazom slika može se vidjeti asortiman proizvoda tvrtke TOGi for Doggie d.o.o. te okvirni troškovi koji se nalaze na putu stvaranja novog proizvoda unutar lansiranja na tržište. Treće poglavlje odnosi se na potencijal koji Republika Hrvatska ima, odnosno jednaki potencijal za tržište proizvoda za kućne ljubimce kao i zapadnjačke zemlje što se tiče konkurentnosti proizvoda. U ostalim poglavljima detaljno je obrađen proces razvoja proizvoda po fazama i primjer na poduzeću.The aim of this final paper is to present a new product, the surprise box intended for pets, in this case dogs. The work covers every step, from the entrepreneurial idea to the very launch of the product on the market. Every step in the process of launching a new product on the market has been thoroughly addressed. Every step of the production of the surprise box processed in detail, the duration of the production month-by-month, and the content contained within the box itself can be found in the paper. It clearly presents marketing strategies necessary for entering the market, as well as long-term and short-term goals of the company. Both the customers interested in the product and a strategy for attracting customers and entering the international market are clearly defined. A display of photographs shows a range of products of the company TOGi for Doggie d.o.o., as well as the approximate costs of the process of creating a new product and launching it on the market. The third chapter refers to the potential of The Republic of Croatia, i.e. the same potential for developing the market for pet products as Western countries as far as product competitiveness is concerned. In other chapters, the process of product development divided into stages and an example on the company was elaborated in detail