Analysis of the possibility of production of organic agricultural products

Ovim se radom upozorava na štetnosti tradicionalne poljoprivredne proizvodnje za zdravlje ljudi i okoliš, podiže svijest društva o važnosti konzumacije ekoproizvoda i potiče razvoj takvih poljoprivrednih proizvoda. Prisutna je nedovoljna zastupljenost hrvatskih ekoloških poljoprivrednih proizvoda u Zagrebu i okolici. Otežan je plasman takvih proizvoda u Hrvatskoj koji se mogao ostvariti samo kroz turizam. Pojavljuje se problem plasiranja uvoznih ekoloških proizvoda koji su uništavali hrvatsku ekopoljoprivredu od ulaska Hrvatske u Europsku uniju, slabo subvencioniranje ekoproizvodnje i velik broj hrvatskih neobrađenih zemljišta. Provedeno je istraživanje metodom ispitivanja anketom. Dobiveni rezultati istraživanja upućuju na to da ispitanici većinom ne kupuju ekoproizvode zbog visokih cijena takvih proizvoda u Hrvatskoj. Međutim, ispitanici su počeli kupovati ekoproizvode zbog sve veće svijesti o pozitivnim učincima ekološkog načina prehrane na ljudsko zdravlje i pri kupnji najviše gledaju na prehrambeno-zdravstveni učinak takvih proizvoda. Preporuke za daljnja istraživanja na ovu ili sličnu temu, osim zaštite okoliša i očuvanja prirodnih resursa, jesu: poboljšati položaj i dati veće subvencije ekopoljoprivrednicima i poduzetnicima u ekološkoj proizvodnji u Hrvatskoj te omogućiti ekoproizvodnju u nerazvijenim područjima Hrvatske kroz seoski ili ekoturizam. Ovim je istraživanjem potvrđena svijest društva za konzumacijom ekohrane i pozitivnim učincima na zdravlje ljudi, no trebalo bi postojeću ponudu ekoproizvoda uskladiti s potražnjom te cijene takvih proizvoda prilagoditi ekonomskoj situaciji u Hrvatskoj.This paper points out the adverse effects of traditional agricultural production on human health and the environment. Moreover, it raises the social awareness of the importance of organic product consumption and encourages the development of such agricultural products. The share of organic agricultural products in Zagreb and its outskirts is currently insufficient. The placement of such products on the Croatian market is challenging and it could only be achieved through tourism. Croatia has been faced with a problem of imports of organic products which has negatively affected its eco-agriculture since the Croatian accession to the European Union, in addition to low subsidies for organic production and a high share of uncultivated Croatian land. A survey research was conducted using the method of questionnaire. The survey results show that respondents normally do not buy eco products due to high prices of these products in Croatia. However, the respondents have started buying eco products due to the increasing awareness of positive effects of organic food consumption on human health, and during the purchase, they primarily look at the nutritional facts and health effects of such products. Recommendations for further research on this or a similar topic, in addition to environmental protection and conservation of natural resources, are: improvement of the position and larger subsidies for eco farmers and entrepreneurs in ecological production in Croatia, as well as enabling eco-production in developing areas of Croatia through rural or ecotourism. This research has confirmed the company's awareness of the importance of eco-food consumption and its positive effects on human health, yet it would need to harmonize the current demand for eco-products and adjust the prices of such products to economic circumstances in Croatia