Role of tourism fairs in the promotion of Croatia

Turizam ima vrlo važnu ulogu u gospodarstvu zemalja zbog svog utjecaja na dijelove ekonomije. Turistički proizvodi zahtijevaju stalnu promidžbu putem različitih kanala i aktivnosti promocije. Jedna od tih aktivnosti su nastupi na sajmovima koji predstavljaju mjesto na kojem se susreću ponuda i potražnja. Osim toga, idealno su mjesto za sklapanje novih poslova. Za promociju Hrvatske zadužena je Hrvatska turistička zajednica. Ona objedinjuje sveukupnu turističku ponudu Hrvatske, izrađuje programe i planove hrvatskog turističkog proizvoda, ocjenjuje djelotvornost i svrhovitost poduzetnih promidžbenih poslova, te obavlja opću i turističku informativnu djelatnost. Ovaj rad bavi se važnošću sajma i njegovog utjecaja na Hrvatsku. Cilj ovog završnog rada je ukazati svrhu sajamskih nastupa , te organizaciju sajma i sajamskog nastupa Hrvatske turističke zajednice. U svrhu ovog završnog rada korištena je stručna i znanstvena literatura, te je provedeno anketno istraživanje na sajamskom nastupu CMT u Stuttgartu 2018. godine.Tourism as an appearance has an important role in economic development due to its influence on parts of the economy. Equally important role for tourism has promotion itself which wants to make product closer to the customer as well as encourage him to purchase it. For the tourist promotion of Croatia, the biggest responsibility has the Croatian Tourist Board which is also its main function. It brings together the total tourist offer of Croatia, explores the market for the needs of the promotion of Croatian tourism, creates programs and plans for the promotion of Croatian tourist product, evaluates the effectiveness and relevance of entrepreneurial promotion activities and performing global and tourist information activities. This research focuses on the importance of fair performance. It describes the purpose and goals of fairs, organization and performance of the Croatian Tourist Board in tourist fairs. Tourism requires constant promotion of products through various channels of distribution where fairs approach their product in a different way to their potential customers. Fairs are usually well accepted, because visitors can have direct contact with exhibitors. In addition, the fairs are an ideal place for the creation of new jobs, offer the possibility of advertising and public relations