The specificities of female entrepreneurship on the basis of the most successful Croatian female entrepreneurs

U ovom završnom radu analizirat će se specifičnosti ženskog poduzetništva na temelju najuspješnijih hrvatskih poduzetnica. Svrha je rada dobiti dublji uvid u karakteristike ženskog poduzetništva u Hrvatskoj, ali promatrano kroz prizmu najboljih među njima. Rad se koristi kombinacijom kvalitativne i kvantitativne analize podataka. Podaci su prikupljeni primarnim istraživanjem (provođenjem anketnog upitnika među poduzetnicama) te sekundarnim istraživanjem (prikupljanjem i analizom izvora: radova, knjiga, internetskih izvora itd.). Anketnim upitnikom provedeno je primarno istraživanje među 15 nominiranih za najbolje žene poduzetnice za 2016. i 2017. godinu koje u povodu Svjetskog dana poduzetnica posljednjih nekoliko godina redovito organiziraju Mreža poduzetnica i poslovnih žena Women in Adria te Institut za razvoj ženskog poduzetništva. Time će se sučeliti općenite glavne karakteristike ženskog poduzetništva koje teorija poduzetništva već tradicionalno prepoznaje sa specifičnostima karakterističnim za one koje su prepoznate kao najbolje u posljednje dvije godine. Time je dobivena jasnija slika u kojoj se mjeri prosječna žena poduzetnica razlikuje od one najbolje.This Bachelor’s Thesis will analyse the specificities of female entrepreneurship on the basis of the most successful Croatian female entrepreneurs. The aim of this paper is to gain a deeper insight into characteristics of female entrepreneurship in Croatia, but observed through a prism of the best among them. This paper uses the combination of quantitative and qualitative data. The data are assembled through primary research (by conducting a survey made by the use of a questionnaire among female entrepreneurs) and through secondary research (by gathering and analysing sources: papers, books, online sources etc.) In the light of the Women's Entrepreneurship Day, Women in Adria Entrepreneurs and Businesswomen Network and Adria Institute for Women’s Entrepreneurship and Leadership have been organizing a competition for the best Croatian female entrepreneurs in the last few years. This primary research is therefore conducted through a questionnaire among 15 nominees for the best female entrepreneurs of 2016 and 2017. It will interface main and general characteristics of female entrepreneurship, which are traditionally recognized by the theory of entrepreneurship, with the specificities characteristic of those that are recognized as the best in the last two years. This gives a better idea of the ratio in which an average woman entrepreneur differs from the most successful woman entrepreneur