LOGISTICS IN FERO-TERM COMPANY

Logistika je proces strateškog upravljanja nabavom, kretanjem i skladištenjem materijala i gotove robe kroz organizaciju, kretanje i njezine marketinške kanala, a na troškovno najefikasniji, najprimjereniji i najprofitabilniji naĉin za organizaciju i kupca, i moţe se definirati kao upravljanje tokovima robe i sirovina, procesima izrade završnih proizvoda i pridruţenih informacija od toĉke izvora (proizvoĊaĉa) do toĉke krajnje uporabe u skladu s potrebama kupca (potrošaĉa). Glavni zadatak logistike je krajnjem potrošaĉu omogućiti sustav, pravi proizvod na pravom mjestu, u pravo vrijeme. Logistiĉki procesi potrebni za ispunjenje glavnog zadatka logistike su transport, skladištenje, zalihe, distribucija, manipulacije, ĉimbenik - ĉovjek, informacije, komunikacija i kontrola, integracija. Tvrtka Fero-Term osnovana je 1991.g u Zagrebu. Tvrtka se profesionalnim i produktivnim poslovanjem od male obiteljske tvrtke prometnula na mjesto lidera sa širokom mreţom prodajnih centara namijenjenih krajnjem kupcu kao i ĉvrstom veleprodajnom mreţom.Logistics is a process of strategic management by purchasing, moving and storing materials and finished goods through organization, movement and its marketing channel, cost-effective and profitable for organization and customer, and can be defined as flow management of goods and raw materials, processes final products and associated information from the source (manufacturer) point to the point of final use in accordance with the customer's (consumer) needs. The main task of logistics is to provide the ultimate consumer with the system, the right product at the right place at the right time. Logistic processes required to fulfill the main logistics task are transport, warehousing, stock, distribution, manipulation, factor - man, information, communication and control, integration. Fero-Term company was founded in 1991 in Zagreb. The company has become a leader in the professional and productive business of a small family business with a wide network of sales outlets intended for the ultimate customer as well as the solid wholesale network