ANALYSIS OF PROMOTION OF CAMPING TOURISM

U ovom radu posvetili smo se analizi promocije kamping turizma. Struktura samog rada podijeljena je u cjeline u kojima se prikazuju osnovni pojmovi kampa i kampiranja. Pobliže će se pojasniti što sve sadžava kamping oprema, koje su smještajne jedinice u kampu, te vrste i tipovi kampova. Spomenut ćemo i razvoj kamping turizma u Hrvatskoj, te udruge koje pripomažu razvoju kamping turizma. Slijede obilježja modernog kampinga. Objašnjeni su trendovi u razvoju, te SWOT analiza ponude kamping turizma. Tematika kamping turizma obrađena je kroz analizu kampa Straško.In this paper, we analyzed camping tourism. The structure of the paper is divided into meaningful content that is showing the basic concepts of camp and camping. We will further clarify what it includes a camping equipment, which are units in the camp, and types of camps. We will mention the development of camping tourism in Croatia, and associations that contribute to the development of camping tourism. The following are characteristics of modern camping. Next is trends in development and SWOT analysis of camping tourism. The theme of camping tourism is treated through analyzing the camp Straško