Search Engine Optimization and Search Engine Marketing of Web Sites

Zekić, Žana

Publication date

September 2016

Publisher

University of Zagreb. Faculty of Organization and Informatics Varaždin. Department of Information Systems Development.

Abstract

Rad se bazira na optimizaciji web stranica (SEO) i marketingu web stranica (SEM) za web tražilice te njihove razlike. Objašnjene su tehnike kojima se postiže bolja pozicioniranost web stranica na tražilicama. Također su predstavljeni alati koji olakšavaju proces optimizacije web stranica te sustavi koji omogućavaju oglašavanje na web tražilicama

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Search Engine Optimization and Search Engine Marketing of Web Sites

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Search Engine Optimization and Search Engine Marketing of Web Sites

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