Motovun film festival as a promotion of tourist destinations in Istria

Cilj diplomskoga rada je bio utvrditi postoji li utjecaj Motovunskog filmskog festivala na promociju Istre kao turističke destinacije. Za potrebe istraţivanja provedena je anketa, a ukupno je anketirano 16 ispitanika. Rezultati istraţivanja su pokazali kako Motovunski filmski festival utječe na promociju Istre kao turističke destinacije u Hrvatskoj, a u radu je to takoĎer dokazano povećanim brojem turističkih dolazaka u grad Motovun tijekom odrţavanja festivala. Rezultati istraţivanja su obraĎeni u SPSS programu i Microsoft office Excellu. Moţe se zaključiti kako Motovun kroz manifestaciju filmskog festivala privlači mnogobrojne posjetitelje, te im pruţa priliku u sudjelovanju i upoznavanju mnogih drugih ponuda i ljepota koje on nudi. TakoĎer, još se uvijek pred Motovunom nalazi veliki prostor za napredak i usavršavanje, ali treba uzeti u obzir problem Hrvatske organizacije ovakvih kulturnih manifestacija, te ograničenost prostora za njegovo daljnje širenje.The aim of the diploma work was to determine whether there is influence of Motovun Film Festival to promote Istria as a tourist destination. For research surveys, and interviewed a total of 16 respondents. The research results showed that Motovun film festival affects the promotion of Istria as a tourist destination in Croatia, and the work it is also shown increased number of tourist arrivals in the town of Motovun during the festival. Survey results are processed in SPSS and Microsoft Office Excell. It can be concluded that the Motovun event festival attracts visitors to the city, which is also when participating in knowing the many other products and beauty it offers. Also, it is still in front of Motovun is a large room for progress and development, but should take into account the problem of Croatian organization of such cultural events, and limited space for its further expansion