Store layout as successfulness factor of retailers

Upravljanje prostorom u prodavaonici je skup radnji, od planiranja prostornog rasporeda, slaganja robe po policama pa sve do edukacije osoblja i stvaranja ugodne atmosfere, kojima menadžeri i voditelji prodajnih prostora nastoje unaprijediti prodaju i učiniti prostor ugodnim i poželjnim za kupovinu. U današnje vrijeme kada konkurencija u maloprodaji neprestano raste, maloprodajni menadžeri i voditelji prodavaonica dužni su se prilagođavati potrebama i željama potrošača, ukoliko žele opstati na tržištu i ostvariti poslovni uspjeh. Sve više pažnje pridaje se nekim elementima poput visine polica, glazbe, osvjetljenja i uređenja same prodavaonice koji, u ne tako davnoj povijesti maloprodaje, nisu bili toliko izraženi. Cilj rada je istražiti kako upravljanje prostorom u prodavaonici utječe na ponašanje potrošača i njihov stav o određenoj prodavaonici.Space management is set of actions, from store layout design, shelves organising, stuff training and creating pleasant atmosphere, by which retail managers are trying to improve their sale and make store space pleasant and desirable for shopping. Today, when competition in retail sector is still growing, retail managers are required to respect consumers needs and desires, if they want to survive in the market and achieve business success. More and more attention is given to some elementss such as height of shelves, music, lighting and store decoring, that in recent history of retailing, was not that important. The purpose of this research is to explore how does space management effect on consumer bahaviour and his attitude about particular store