ANALYSIS OF INFLUENCE OF MANAGERIAL SOCIAL NETWORK STRUCTURE ON THE SUCCESS OF START-UP COMPANIES IN CROATIA

Menadžerske socijalne mreže čine važan dio svakog poduzeća i njegovog poslovanja. Predmet istraživanja je povezanost između strukture menadžerskih socijalnih mreža i njezinog utjecaja na uspješnost i brzinu razvoja hrvatskih start-up poduzeća, pošto menadžerima daju mogućnost i pristup resursima koji mogu biti presudni za rast, razvoj i opstanak start-up poduzeća u turbulentnoj okolini u kojoj se nalaze.Managerial social networks are an important part of every company and their business. The purpose of this paper is to analyse the link between the structure of managerial social networks and their impact on the performance and speed of development of Croatian start-up companies, because thez provide managers with opportunities and access to resources that may be critical for growth, development and survival of start-ups in a turbulent environment in which they operate