The influence of gender on preferences of footwear stores

Ovaj završni rad analizira utjecaj spola na preferencije prodavaonica obuće. Rad analizira razlike kod odabira prodavaonica obuće između muškaraca i žena te razne utjecaje fizičkog okruženja prodavaonice. U teorijskom dijelu iznijete su definicije vrsta prodavaonica potkrepljene primjerima. On-line upitnikom, provedeno je istraživanje na uzorku od 213 ispitanika kako bi se ustanovilo postoje li razlike u preferenciji prodavaonica obuće kod spolova. Istraživanje je pokazalo da ne postoje znatne razlike spolova niti kod prefereferencija prodavaonica obuće niti kod utjecaja fizičke okoline na njih. Muškarci će pri kupovini obuće u više slučajeva izabrati trgovački centar tvorničkih prodavaonica, robnu kuću ili Internet, a žene će izabrati štandove i prodavaonice rabljene odjeće i obuće prije nego muškarci. Najviše preferirane, od oba spola, su klasična i specijalizirana prodavaonica obuće. Što se tiče fizičkog okruženja prodavaonice obuće, dizajn, boja i blizina niti utječu niti ne utječu na odabir, a frekventno mjesto, okolina, prostranost i dodatne usluge smatraju bitnima oba spola. Gužva i neljubazno osoblje manje utječu na žene nego muškarce koji manje toleriraju takvo okruženje prodavaonice obuće.I his paper analyzes the influence of gender on preferences of footwear stores. The paper analyzes the differences in choosing footwear store for men and women as well as various effects of the physical environment of the store. Theoretical part introduces the reader with definitions of types of stores supported by examples. Survey was conducted on a sample of 213 respondents with an On-line questionnaire, to determine whether there are differences in preferences between the gender while choosing the footwear stores. Research has shown that there are no significant differences of gender on preference of shoe stores or on the impact of the physical environment on them. ln more cases than women, men will choose outlet center, department store or the Internet when buying shoes, while women will choose market booths and second hand stores before men. Most preferred, by both sexes, are classic and specialized footwear stores. Elements of the physical environment of footwear stores which affect and do not affect the selection of stores, by both man and woman, are design, color and nearness. Both genders deemed essential environment, space, frequented place and additional services. The crowd and impolite staff in footwear store has a less impact on women than on men. That kind of behaviour is less tolerated by males