Development Perspectives of Nautical Tourism in Splitsko-Dalmatinska County

Nautički turizam je jedan od najrazvijenijih selektivnih oblika turizma. Tijekom godina razvijao se i u Republici Hrvatskoj. Iako, u povijesti su upravo iz luka na obali Hrvatske građeni, danas kulturno značajni gradovi. Splitsko-dalmatinska županija najveća je županija na Jadranu, a sa svojim glavnim gradom Splitom i njegovom lukom Split, čini najbitniji grad u Županiji za prihvat brodova. Tijekom godina broj luka nautičkog turizma u Splitskodalmatinskoj županije je rastao, a broj nautičara pratio je taj trend. Iako Hrvatska ima najrazvijeniju obalu na Mediteranu uz Grčku, nedostatak je u kapacitetima prihvata megajahti, po čemu nije konkurentna. Kako bi se postigla konkurentnost na turističkom tržištu, potrebno je marketinškim strategijama doći do ciljanih segmenata na tržištu, uzimajući u obzir suvremeno doba tehnologije i načina prenošenja informacija i komuniciranja na tržištu.Nautical tourism is one of the most developed selective forms of tourism developed over the years and in the Republic of Croatia. Although, in history, the port on the coast of Croatia has been built, today culturally important cities. The County of Split-Dalmatia is the largest county on the Adriatic, and with its main port of Split and its port Split, it is the most important place in the County for the reception of ships. Over the years, the number of nautical ports in the Split-Dalmatia County has risen, and the number of boaters has been following this trend. Although Croatia has the most developed coastline in the Mediterranean with Greece, the lack of capacity in the acceptance of mega yachts is not competitive. In order to achieve competitiveness on the tourist market, market strategies need to reach targeted market segments, taking into account the modern era of technology and the way of transmitting information and communication on the market