Strategic Management of Sustainable Development of Tourism in Zagreb

Cilj ovog rada je analizirati održivi turizam u Gradu Zagrebu te jačanja mogućnosti razvoja specifičnih oblika turizma kao mjeru održivog razvoja turizma na području Grada Zagreba. Europa kao vodeća turistička regija svijeta ima dobre temelje i tradiciju turizma te u skladu s time i olakšane mogućnosti daljnjeg razvoja raznih oblika turizma. U radu se analizira razvoj turističke politike EU i Grada Zagreba te posebno mjere i aktivnosti usmjerene u cilju održivog razvoja turizma u Gradu Zagrebu u skladu s nacionalnim i europskim politikama. Poseban osvrt se daje na mogućnosti razvoja pojedinih specifičnih oblika turizma kao što su ekoturizam, sportsko-rekreacijski turizam s posebnim osvrtom na cikloturizam, omladinski turizam,kulturni turizam, enogastronomskite ruralni turizam u Gradu Zagrebu. U radu su korišteni sekundarni izvori podataka pri čemu je proučena relevantna znanstvena i stručna literatura te isto tako proučeni razni internet izvori. Kako bi se utvrdilo koliko javnost uopće percipira Zagreb kao destinaciju koja može rasti na održivom turizmu u svrhu istraživanja provedeno je i empirijsko istraživanje putem anketnog upitnika. Istraživanje je pokazalo da javnost vrlo pozitivnog gleda na mogućnost razvoja i jačanja održivog turizmima u Gradu Zagrebu.The aim of this paper is to analyze sustainable tourism in the City of Zagreb and to strengthen the development possibilities of specific forms of tourism as a measure of sustainable development of tourism in the City of Zagreb. Europe as the leading tourist region of the world has good foundations and tradition of tourism and, accordingly, facilitates further development of various forms of tourism. The paper analyzes the development of the tourism policy of the EU and the City of Zagreb, and measures and activities aimed at the sustainable development of tourism in the City of Zagreb in accordance with national and European policies. Special attention is paid to the development of specific types of tourism such as ecotourism, sports and recreational tourism with special emphasis on cyclotourism, youth tourism, cultural tourism, enogastronomic rural tourism in the City of Zagreb. Secondary sources of data were used in this paper, where relevant scientific and professional literature was studied and various internet sources were also studied. In order to determine how much the public perceives Zagreb as a sustainable destination for sustainable tourism for research purposes, an empirical survey was conducted through a survey questionnaire. The research has shown that the public is very positive about the possibility of developing and strengthening sustainable tourism in the City of Zagreb