MARITIME TRAFFIC AS PART OF THE LOGISTICS CHAIN

Pomorski promet je primarni dio globalnog logističkog lanca. Čak se 95 % svjetske trgovine obavlja brodom, s ograničenim mogućnostima. Kada se pomorski promet promatra sa stajališta logistike, pomorske brodske linije se više odnose na zahtjeve svojih kupaca, u pogledu cijene, vremena, razine i učestalosti usluge. Stoga se pojavljuju novi oblici suradnje u pomorskoj industriji, međusobno povezanih linija, ali i sa sudionicima koji sudjeluju u drugim načinu prijevoza i ostalim prijevoznim uslugama. Na razvoj pomorskog prometa snažno utječe tehnologija. Digitalizacija i logistika pružaju veliki potencijal za pomorske brodarske tvrtke. Uspjeh u pomorskom prometu je moguće ostvariti jedino preko trajnog osiguranja kvalitete. Morske luke djeluju kao veliki intermodalni čvorići, a te su funkcije sastavni dio njihovog normalnog rada. To olakšava razvoj i funkciju logističkih i distributivnih centara. Zbog globalizacije, e-trgovine i kretanja masovne prilagodbe, globalno upravljanje logistikom u poslovanju postalo je važnije nego ikad.Maritime traffic is the primary part of the global logistics chain. Even 95% of the world's shops are operated by boat, with limited possibilities. When maritime traffic is viewed from the logistical point of view, maritime shipping lines are more related to the demands of their customers in terms of price, time, level and frequency of service. New forms of co-operation exist in the maritime industry, interconnected lines, but also with participants in other modes of transport and other transport services. The development of maritime traffic is strongly influenced by technology. Digitalization and logistics provide great potential for maritime shipping companies. Success in maritime traffic can only be achieved through lasting quality assurance. Sea ports act as large intermodal nodes, and these functions are an integral part of their normal work. This facilitates the development and function of logistics and distribution centers. Due to globalization, e-commerce and mass adjustment, global logistics management in business has become more and more important than ever