PROCESS OF DEVELOPING THE NEW PRODUCT

Rad ne sadrži sažetak.The process of developing the new product includes the product design and its distribution on the market. The product can be defined as a good or service which manufacturer provides to the consumer. The conducted research describes the two main phases used in the process of developing the new product, i.e. the phase of selecting the market on which the new product will be distributed and the phase of the new product development. This thesis also gives detailed description of product properties and product life cycle, explains the ways of the product brand selection as well as the phases of promotion and distribution of the new product