THE POSITION OF CONSUMERS IN EU DIGITAL POSTAL MARKET

Ovaj rad istražuje razvoj položaja potrošača u digitalnoj sferi glede prekogranične dostave paketa na području Europske unije. Polazišna točka rada jest strategija kojom se nastoji uspostaviti jedinstveno digitalno tržište na području cijele Unije zajedno s pravilima prekogranične e-trgovine kojima bi se doprinijelo transparentnosti i jačanju položaja potrošača. U radu je naglasak stavljen na samu dostavu te se shodno tome rad najprije posvećuje samom razvoju regulacije poštanskih usluga na području Unije koji je započeo donošenjem poštanskim direktiva. Nakon toga obrađuju se uredbe kojima se nastoji riješiti problematika koju razvoj suvremenog svijeta i sve veća prisutnost interneta nosi sa sobom. U ovom dijelu rada posebna pažnja posvećena je nedavno usvojenim uredbama kojima se regulira sama prekogranična dostava te zabrana neopravdanog geografskog blokiranja, budući da je potreba za uređenjem tih područja sve veća jer je trgovina sve više prisutna u digitalnoj sferi, a to sa sobom nosi i mogućnosti zlouporabe. Na kraju rada postavljen je kratki pregled strategije razvoja digitalnih poštanskih usluga u Republici Hrvatskoj.This paper explores the development of consumer position in the digital sphere in terms of cross-border package delivery in the European Union. The starting point of the paper is a strategy that seeks to establish a unique digital market across the EU together with the cross-border e-commerce rules that would contribute to transparency and strengthen the consumer's position. This paper focuses on the delivery itself, and accordingly, it first devotes itself to the development of the regulation of postal services in the Union area, which started with the adoption of postal directives. Afterwards, the paper explores regulations which address the issues that the development of the modern world and the growing presence of the internet carry with them. In this part of the paper special attention is devoted to the recently adopted regulations that regulate the cross-border delivery itself and the ban on the unjustified geo-blocking, since the need to regulate these areas is increasing because trade is more and more present in the digital sphere and this brings with it the possibility of misuse. At the end of the paper, a short overview of the strategy for the development of digital postal services in the Republic of Croatia is presented