Usability of website interfaces for on-line shopping

Razvoj Interneta započinje u SAD-u šezdesetih godina prošlog stoljeća kao produkt vojnih potreba. Glavni je zadatak bio razvoj slanja paketa podataka preko mreže. Veliki korak koji je doveo do ubrzanog širenja Interneta dogodio se 1990. godine uspostavljanjem jedne od najatraktivnijih mrežnih usluga, World Wide Weba. Pružio je mnoge mogućnosti tj. web usluge od kojih je jedna obrađena u ovome radu, online kupovina. To je mogućnost kupovine raznoraznih proizvoda pretraživanjem Interneta te uplaćivanjem novca za kupljeni proizvod, najčešće također preko Interneta. Nakon što se obave svi potrebni koraci, čeka se da proizvod kupcu stigne na željenu adresu. Ova web usluga je pokrenuta osamdesetih godina prošlog stoljeća, a do današnjeg dana se nastavlja razvijati. Postoje neke karakteristike koje razlikuju kupnju putem Interneta od kupnje u fizičkoj trgovini. Na Internetu je izbor puno veći te se često mogu naći povratne informacije tj. recenzije drugih korisnika. Trgovci nude razne vrste plaćanja od kojih svakako valja izdvojiti PayPal, račun na koji uplaćujemo željenu svotu i koji je najsigurniji način plaćanja. Također može se birati hoće li se proizvod dostaviti na željenu adresu ili u fizičku trgovinu u blizini lokacije kupca, ako postoji. Internet trgovine pružaju velike prednosti od kojih svakako valja istaknuti dostupnost u svakom trenutku te veliku ponudu istih ili sličnih artikala po različitim cijenama. Također štedi vrijeme i čuva privatnost. Mane su nesigurnost tj. strah od prevare i činjenica da se proizvod može vidjeti tek kada se plati i stigne na naručenu adresu. Napravljene su analize što je kupcima bitno na web stranicama za online trgovinu te na osnovu rezultata je napravljena web stranica koja je zadovoljila potrebe većine ispitanika.The history of the Internet began in the USA in the 1960s as a product of military needs. The main task was to develop sending data packages using network. The big step that led to the rapid expansion of the Internet occurred in 1990 by establishing one of the most demanding network services, the World Wide Web. It has offered many opportunities, ie web services and one of them is online shopping, the main theme of this work. It is a possibility of buying various of products by searching the Internet and paying money for the purchased product, usually also over the Internet. After all the necessary steps are taken, the product is expected to arrive at the desired address. This web service was launched in the 1980s and it is still developing. There are some features that differentiate online purchases from buying in a physical store. On the Internet, the choice is much bigger and you can often find feedback, ie reviews of other users. Sellers offer a variety of types of payouts. One of the most popular is PayPal, the account on which we pay desired amount of money and it is the safest payment method. You can also choose whether to deliver the product to the desired address or to a physical store near the customer location, if there is any. Online shops offer great advantages, from which it is worth highlighting the availability of access at any time and the variety of the same or similar items at different prices. It also saves time and keeps privacy. Disadvantages is disbelief, ie the fear of frauds and the fact that the product can only be seen when it is paid and arrives at the ordered address. There have been made analyzes to find out what are important to the customers at the web sites for online shopping. Based on the results, a website that satisfied the needs of most respondents was created