Marinas for Superyachts and Megayachts

Posljednjih desetljeća sve više se ističe rekreacijska plovidba i pri čemu se značajno razvija nautički turizam. Značajnu ulogu u razvoju nautičkog turizma zauzimaju jahte, luksuzna i reprezentativna plovila. Kako bi turizam povezan sa luksuznim jahtama funkcionirao potrebno je na pravi način isplanirati i projektirati marine za megajahte i superjahte. Cilj rada je istražiti tržište marina za superjahte i megajahte s aspekta diferencijacije i brendiranja. U svrhu istraživanja odabrano je nekoliko marina iz Hrvatske i susjednih zemalja, te se na tim primjerima opisuje specifičnost industrije marina.In recent decades, recreational navigation is increasingly emphasized and nautical tourism is significantly developed. Role in its development is occupied by yachts - luxurious and representative vessels, the privilege of only the most powerful and richest individuals. In order for tourism linked to luxury yachts to work, it is necessary to plan and design the marinas for megayachts and superyachts in the right way. The aim of the final thesis is to investigate the marina market for superyachts and megayachts from the aspect of differentiation and branding. For the purpose of the research, several marinas from Croatia and neighboring countries were selected, and in these examples is described the specificity of the marine industry