Internet-based marketing organisation in nautical tourism

U radu se obrađuje uloga marketinga u nautičkom turizmu te promocija marina putem interneta. Internetsko oglašavanje se može obavljati uz pomoć vlastite internetske stranice i putem društvenih mreža. U nautičkom turizmu izuzetno je bitno oglašavanje putem interneta jer sve veći broj korisnika u svijetu koristi ovaj oblik komuniciranja za prikupljanje potrebnih informacija. Svrha ovog istraživanja je da pokaže na koji način marine koriste društvene mreže za provođenje marketinških aktivnosti. Ova tema je aktualna i važna jer pokazuje kvalitetu marketinških profila marina na društvenim mrežama kao i internetskih stranica marina. Cilj ovog rada je pokazati koje alate koriste marine da bi se oglasile na internetu uz kvalitetu web stranice koju imaju.This work deals with the role of marketing in nautical tourism and the promotion of marinas via the internet. Internet advertising can be done with the help web sites and through social networks. In nautical tourism internet marketing is extremely important as more and more users around the world use this form of communication to collect the information they need. The purpose of this research is to show how marines use social networks to carry out marketing activities. This topic is current and important because it shows the quality of marinas marketing profiles on social networks as well as the web pages of marinas. The purpose of this paper is to show which tools are used by marinas to advertise on the internet with the quality of the website they have