KRUZING TURIZAM U FUNKCIJI ODRŽIVOG TURISTIČKOG RAZVOJA GRADA SPLITA : Diplomski rad

Kruzing turizam danas je jedan od najdinamičnijih segmenata svjetskog turističkog tržišta. Potražnja za ovim specifičnim oblikom turističke ponude konstantno raste, a paralelno s njome raste i svjetska flota za krstarenja i mijenja se struktura iste u korist sve većih brodova, uglavnom megabrodova. Vodeće svjetske destinacije za kruzing danas su Karibi, Mediteran i Sjeverna Amerika, a njihov je razvoj tijesno povezan s potražnjom lokalnog stanovništva pa su stoga vodeća emitivna tržišta za pomorska krstarenja redom Sjeverna Amerika i Europa. Utjecaji kruzing turizma na destinaciju mogu se podijeliti u tri osnovne kategorije: ekonomski, društveni i ekološki, a oni se porastom prometa i gradnjom sve većih brodova (trend gigantizma) sve više intenziviraju. Učinci kruzinga posebno su specifični u tranzicijskim zemljama, u koje spada i RH, a koje imaju nedovoljno razvijen sustav zaštite okoliša koji stoga nije u mogućnosti adekvatno apsorbirati sva onečišćenja. U takvim zemljama kruzing turizam se često promovira kao strategija unaprjeđenja ekonomske stabilnosti, a da se pri tome zanemaruju njegovi negativni utjecaj na okoliš. Na području RH, uz Dubrovnik, sve veći porast dolazaka kruzerskih turista posljednjih godina bilježi i grad Split. U skladu s time, cilj ovog rada bio je ispitati stavove lokalnih i institucionalnih ispitanika o utjecajima kruzing turizma na području Splita, a da bi se donio zaključak o glavnoj hipotezi koja tvrdi da je razvoj kruzing turizma u koliziji s održivim turističkim razvojem grada Splita. Istraživanje je provedeno na uzorku od 102 lokalnih i 30 institucionalnih ispitanika koji su iskazivali svoj stupanj slaganja s određenim tvrdnjama o utjecajima kruzing turizma u Splitu. Na kraju istraživanja, zbog prihvaćanja pomoćnih hipoteza i nekih dodatnih testiranja, glavna hipoteza je prihvaćena kao istinita. U konačnici se daju preporuke za daljni razvoj kruzing turizma u Splitu u skladu s načelima održivog razvoja.Nowadays, cruising tourism is one of the most dynamic segments of the world tourism market. Demand for this specific form of tourist offer is constantly increasing and in parallel with it the world`s cruise ship fleet is also growing and its structure is changing in favor of larger ships, mostly megaships. The world`s leading cruise destinations are the Caribbean, the Mediterranean and North America and their development is closely linked to the demand of the local population so leading emission markets for cruising today are North America and Europe. Impacts of cruise tourism on a destination can be divided into three basic categories: economic, social and ecological and they are increasingly intensifying with the growth of cruise traffic and the construction of larger ships (gigantism). Impacts of cruise tourism are particularly specific in transition countries, including the Republic of Croatia, which have an insufficiently developed environmental protection system which is therefore unable to adequately absorb all pollutants. In such countries, cruising is often being promoted as a strategy for improving economic stability while neglecting its negative impacts on the environment. In Croatia, along with Dubrovnik, the increasing number of cruise tourist arrivals has been recorded in Split in recent years. Consequently, the aim of this paper was to examine the attidudes of local and institutional respondents about the impacts of cruising in Split and to conclude the main hypothesis that the development of cruise tourism is in collision with sustainable tourist development of Split. The survey was conducted on a sample od 102 local and 30 institutional respondents who expressed their degree of agreement with certain statements about the influence of cruise tourism in Split. At the end of the research, assuming that all hypotheses are true and according to some additional tests, the main hypothesis was accepted as true. Finally, recommendations are given for the further development of cruise tourism in Split in accordance with the principles of the sustainable development