Entrepreneurship education in tourism: An investigation among European Universities

It is widely recognized that entrepreneurs are key drivers of economic development, and as such,nurturing an entrepreneurial mindset in young people has become a key priority for innovation.Entrepreneurship education (EE) has emerged as a key instrument to enhance entrepreneurialorientation. A growing number of curricula and programs devoted to entrepreneurship are re-gistered in all levels andfields of education. Likewise, the tourism education sector recently hasstarted to offer entrepreneurship education through dedicated modules or courses. However,despite the growing attention and relevance of EE in tourism, to our best knowledge, thisfield ofresearch remains under-investigated. This paper aims to contribute to closing this gap by ana-lyzing, though a web-based content analysis, the situation of European university initiatives thathave begun including modules and contents related to entrepreneurship in their tourism edu-cational programs. In particular, the paper seeks to analyse how the main components related toEE are being structured in these tourism education programs and offer advice on what mightconstitute an effective tourism entrepreneurship education path