How Social Media can Help Universities with Job Placements?

The process of interaction between individuals, through the use of social media, is one of the most complex problems that theorists have had to analyse in recent years. Social media tools are becoming an important presence in recruitment processes, transforming them. The rapid changes that the diffusion of social media has had in the communication processes would undoubtedly impose a drastic change: the use of social media allow an instant sharing of ideas, opinions, knowledge and experiences, creating a new “space-time” dimension that could be translated in a new way (additional) to "recruit" workers. The paper aims at providing an analysis of the phenomenon of social recruitment in Italian universities through the analysis of the percentage of presence and survival of these social networks and the use of this instrument for the placement of graduates in companies.This study can be useful for managers of universities and firms to understand whether the presence of Universities on social media by students and firms is positive or not. The challenge is necessary and it must be not only organizational but, above all, cultural (Normann, 1996)