Pictorial Preferences of Adults as Primary Intermediaries in the Contact Between a Child and an Illustration/Literary Illustration - Empirical Perspective

The presented text is the result of reflections on the issue of perceiving visual messages which are an illustration of the content of printed text by adults as primary recipients of book illustrations addressed to children of pre-reading age. The article contains reflections on the pictorial character of our environment, it presents the underlying assumptions of the strategy of recognizing image preferences related to book illustration and trends in the preferences of adult intermediaries in the area of book illustration in the aspect of areas of image realization and artistic quality recognized as the dominant elements of imaging. The article concludes with final reflections focused on the quality and value of observations in the context of a visual image in the form of a book illustration