The book Language entangled in postmodernity was based on the analysis and interpretation of multi-symbolic advertisement messages concerning various spheres of human activity (among other things culinary activity, a widely-understood commercial and consumerist activity, aesthetic activity concentrated on the improvement of an image of a postmodern human being, as well as embellishment and improvement of the closest environment). The book Language entangled in postmodernity concentrated on the analysis of linguistic phenomena reflecting postmodernity created in multi-thematic, multi-stylistic and multi-genre advertisements. Multi-symbolic advertisement messages (stylized culture texts) underwent the analysis and cultural interpreta...
Key words: Linguistic Stylistics, Contemporary Russian Advertisement ABSTRACT The paper explores t...
Globalisation has brought with it certain consumption models shared by different consumer groups in ...
The development of ads and advertising raise some sociocultural issues concerning the sign being rep...
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. It...
We współczesnym i przeładowanym informacją świecie zwrócenie i zatrzymanie uwagi konsumenta staje si...
The traits of postmodernist communication with consumers are based on the transmission of postmodern...
Purpose: Commercial ads in the interdisciplinary study are considered as a product of culture in the...
How does advertising position itself in consumer culture? In what ways does it 'create' desire and w...
Key words: semiotic, language, advertising, linguistics, analyze, media ABSTRACT Cultural backgrou...
Nowadays people are living in a postmodern society, which is nihilistic because many things are bein...
Abstract: Nowadays people are living in a postmodern society. which is nihilistic because many thing...
The paper focuses on stylistic features of advertising texts. The analysis includes advertisements t...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
The main topic of the article is a linguistic analysis of advertising texts from the pragmatic point...
Purpose. Advertising contributes to the emergence of a new reality, characterized by increasing the ...
Key words: Linguistic Stylistics, Contemporary Russian Advertisement ABSTRACT The paper explores t...
Globalisation has brought with it certain consumption models shared by different consumer groups in ...
The development of ads and advertising raise some sociocultural issues concerning the sign being rep...
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. It...
We współczesnym i przeładowanym informacją świecie zwrócenie i zatrzymanie uwagi konsumenta staje si...
The traits of postmodernist communication with consumers are based on the transmission of postmodern...
Purpose: Commercial ads in the interdisciplinary study are considered as a product of culture in the...
How does advertising position itself in consumer culture? In what ways does it 'create' desire and w...
Key words: semiotic, language, advertising, linguistics, analyze, media ABSTRACT Cultural backgrou...
Nowadays people are living in a postmodern society, which is nihilistic because many things are bein...
Abstract: Nowadays people are living in a postmodern society. which is nihilistic because many thing...
The paper focuses on stylistic features of advertising texts. The analysis includes advertisements t...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
The main topic of the article is a linguistic analysis of advertising texts from the pragmatic point...
Purpose. Advertising contributes to the emergence of a new reality, characterized by increasing the ...
Key words: Linguistic Stylistics, Contemporary Russian Advertisement ABSTRACT The paper explores t...
Globalisation has brought with it certain consumption models shared by different consumer groups in ...
The development of ads and advertising raise some sociocultural issues concerning the sign being rep...