DISCHRONIAS. CONTEMPORARY PHENOMENA IN FASHION DESIGN

The topic is to investigate the impact of non‐contemporaneities in Fashion design field where the human abilities have an enormous echo. The term Dischronia is referred to the different temporalities (past, present, future) existing in our thoughts that we do not live in chronological order. Besides, we experience them concentrated and synchronized in a present Time. This temporal synchronization is translated in a dischronique present. The Time of Modern is a linear splitted in past, present, future, but in this order the anachronisms intervene and cause some suspensions producing an amount of so called non‐ contemporaneity (Enzesberger, 1991). According to Enzesberger, incoherencies exist in the human behaviour that lead us to resort to model from the past or, on the other hand, moving forward futuristic scenarios. We distinguish the same dynamics in fashion production that affect the market and the logic of distribution: in fact, the productions of fashion consumer goods are flanked by the manufacturing niches, resistant to any industrial strategy; intangible goods presuppose ICT innovation. So, Fashion system, leading sector of local and global economies, moving into schemes less conventional characterized by embedded anomalies, vice versa, by enhanced visions projecting productions in a continues updating dimension