TRENDS OF SEA PORTS DEVELOPMENT

Luke su još od davnih vremena važan dio života ljudi, a za njihov opstanak danas je važno prilagoditi se promjenama i biti konkurentan. U Republici Hrvatskoj glavna luka je Rijeka, a u skorijoj budućnosti se planira da postane logističko i distribucijsko središte. Važno je spoznati kako se sjevernojadranske luke trebaju zajedno nastaviti boriti protiv konkurencije. U razvoju luka važnu ulogu imaju i marketinške aktivnosti, posebno vezane uz marketinški miks. One su usko vezane uz raspoloživi budžet, stoga države koje imaju veći budžet ulažu više sredstava u marketing. Jednako važnu ulogu imaju i informacijsko-komunikacijske tehnologije. Uz njihovu pomoć lakše se organizira praćenje i identifikacija kontejnera. Pomorstvo Republike Hrvatske ne stagnira, već se razvija. Iako još uvijek možda nisu u detalje razrađeni planovi i programi, pomaci su vidljivi.Since ancient times, ports have been an important part of people's lives, and for their survival today it is important to adapt to change and to be competitive. In the Republic of Croatia the main port is Rijeka, and in the near future it is planned that Rijeka becomes a logistics and distribution center. It is important to know how North Sea ports need to continue to fight against competition. In the development of ports, marketing activities, especially marketing mix, play an important role. They are closely related to the available budget, so countries with a higher budget invest more marketing resources. Information and communication technologies are equally important. With their help, it is easier to organize container tracking and identification. The maritime affairs of the Republic of Croatia do not stagnate, but are developing. Although plans and programs may still not have been elaborated in detail, the moves are visible