Organization of franchising : the McDonald's franchise

Franšizing te drugi oblici nevlasničkog širenja poslovanja kao što su kartel, licencija, zajedničko ulaganje, koncern i drugi, posebno su zanimljiv način širenja poslovanja te pokretanja nečeg većeg i nečeg novog. Ovi modeli upravljanja organizacijom omogućuju sigurnije i bolje mogućnosti za zajedničkim stvaranjem novih tehnologija i novih proizvoda, za postizanjem jače konkurentske prednost u natjecanju na globalnom tržištu. Također u radu ću proći kroz tvrdnje da je to jedan on načina kako marketinški reklamirati proizvod i usluge kroz isprobanu poslovnu formulu, licenciranu i spremnu za ustupanje drugim stranama koje je žele kopirati, uz financijsku kompenzaciju. Hrvatska je razvila ovaj sistem krajem prošlog stoljeća te je bila najjača u franšiznom poslovanju s robnim markama, zatim se proširilo u sektoru ugostiteljstva te danas ima više od 160 franšiza. Ovim radom će se analizirati franšizing i drugi načini nevlasničkog širenja poslovanja koncipirani u sedam tematskih poglavlja koja između ostalog uključuju pojmove, motive, prednosti i nedostatke nevlasničkog širenja poslovanja, franšizing na primjeru McDonald'sa, te kakvo je stanje što se tiče istog u Hrvatskoj.Franchising and other forms of non-proprietary business such as cartel, license, joint venture, consortium and others, are especially interesting ways to create something bigger and something new. These management models of organizations have helped considerably to make some opportunities safer and better when two companies cooperate for creating some new technologies and products, and to achieve greater competitive advantage in a global market competition. Also in this work I’ll go through the assertions that it’s one way how to market a product and service through a tried and tested business formula, licensed and ready for transfer to other parties they want to copy, with financial compensation. Croatia developed this system at the end of the last century and was the strongest in franchise business with fashion brand for clothing, which then expanded into the hospitality sector and today has more than 160 franchises. In this work I’ll analyze franchising and other ways of nonproprietary business expansion, conceived in seven thematic chapters which include: inter alia, the terms, motives, advantages and disadvantages of nonproprietary business expansion, the example of McDonald’s franchise, and the situation in Croatia regarding franchising