The role of inovation in tourism and possibilities of business development of tour operators

Cilj ovog diplomskog rada je prikazati važnost inovacija u turizmu s naglaskom na poslovanje turoperatora. Inovacije u suvremenom turizmu poprimaju sve veću važnost. Implementacijom inovacija dolazi do promjena u poslovanju, odnosa između subjekata na turističkom tržištu ali i novih oblika turizma. Ulaganja u inovacije i praćenje stalnih promjena postaju preduvjet opstanka na konkurentskom tržištu. Posrednici u turizmu jedni su od glavnih nositelja ponude, koji u potpunosti nastoji zadovoljiti potrebe turista kao pojedinca. Potrebe suvremenih turista vrlo su kompleksne, dok su kvaliteta, vrijednost za novac i individualni pristup postali uzanca u turizmu. Primjene inovacija dovele su do posrednika kakve poznajemo danas. Tehnološke inovacije i široka uporaba interneta ključni su čimbenici koji su doveli do reintermedijacije porednika u turizmu. Njihova uloga drastično je promijenjena. Turoperatori su promijenili način poslovanja i u potpunosti se usmjerili prema klijentu. Integracije na tržištu, uporaba novih tehnologija i fleksibilnost u cilju ostvarenja želja turista dovele su do novih oblika paket aranžmana kao što su dinamični paket aranžmani.The aim of this work is to show the importance of innovation in tourism with focus on the business of tour operators. Innovations in the modern tourism assume increasing importance. The implementation of innovations lead to a change in business relationships between operators in the tourism market as well as new forms of tourism. Investments in innovations and monitoring of constant changes are becoming a prerequisite for survival in a competitive market. Intermediaries in tourism are among the major offer holders which aims to fully meet the needs of tourists. The needs of modern tourists are very complex while the quality, value for money and an individual approach are becoming a customary practice in tourism. Applications of innovations have led to intercessors as we know them today. Technological innovations and the extensive use of internet are key factors that led to reintermeditation distributors in tourism. Their role has drastically changed. Tour operators have changed the way business is operating and fully focused to the client. Integration on the market, the use of new technologies and flexibility in achieving the tourist desires, led to new forms of packages such as dynamic packages