Planning of business venture

U ovom radu obrađuje se tema Planiranje poduzetničkog poduhvata. Planiranje je važan proces na kojem se temelji uspjeh poslovanja te se objašnjava s teorijskog aspekta, a potom se primjenjuje na konkretnu ulogu u poduzetništvu pri kreiranju poduzetničkog poduhvata. Rad obuhvaća poduzetničku ideju i poduzetnički poduhvat kao početnu i krajnju točku poduzetničke aktivnosti te naglašava važnost planiranja koje se bavi koracima ključnih akcija koje poduzetnik mora poduzeti od uočavanja poduzetničke prilike do tržišnog priznanja ideje s ciljem stvaranja održivog poslovanja. Nadalje se analizira poslovni plan kao koristan alat za definiranje svih nužnih elemenata poslovanja i poslovnih aktivnosti. Rezultati ovog rada pokazuju da uspješna realizacija ideje ovisi o kvalitetnom planiranju prije same izvedbe, donošenju poslovnog plana kao i provođenju istog te kontroli njegovog provođenja.This paper deals with the topic of Planning an Entrepreneurial Venture. Planning is an important process on which business success is based and it is explained from a theoretical point of view, and then applied to a concrete role in entrepreneurship in creating entrepreneurial venture. The paper encompasses the entrepreneurial idea and entrepreneurial venture as the starting and ending point of entrepreneurial activity, and emphasizes the importance of planning that deals with steps of key actions that an entrepreneur has to take since spotting an entrepreneurial opportunity until the market recognition of the idea in order to create a sustainable business. Furthermore, the business plan is analyzed as a useful tool for defining all the necessary elements of business and business activities. The results of this paper show that the successful realization of the idea depends on quality planning prior to execution, the adoption of a business plan as well as the implementation of the same and the control of its implementation