HUMAN RESOURCES MANAGEMENT, CASE STUDY COMPANIES SAPONIA I NORD

Cilj svakog poduzeća je biti uspješan, odnosno plasirati se što bolje na sam tržišni položaj, pobjediti u konkurentskoj utakmici i biti najbolji. Kako bi jedno poduzeće uspjelo zavladati tržištem osim materijalnih ekonomskih resursa poput kapitala, koji je pokretač svakog posla, poduzeće mora imati i drugi tip kapitala, a to je ljudski kapital. Ovdje je riječ o ljudskom znanju i motiviranosti, kao ključnim čimbenicima koji potiču uspješnost jednoga poduzeća. Ljudsko znanje je nemjeriva komponenta, a baš kao i tehnologija, niti ljudsko znanje nije ograničeno i u svakom trenutku može ostvariti napredak. Poduzeće koje ulaže u ljudske resurse, a samim time u znanje, ulaže u samo poslovanje, njegovu uspješnost. S obzirom na doba globalizacije, kada je konkurencija prevelika i kada se promjene na samom tržištu prebrzo događaju, poduzeće mora biti sposobno reagirati u što kraćem vremenu na što adekvatniji način, a to je jedino moguće ukoliko poduzeće ulaže u svoje zaposlenike, motivira ih.The goal of every company is to be successful, and to place ourselves in the position I market, win the competitive game and be the best. To one company failed to dominate the market in addition to material of economic resources such as capital, which is the lifeblood of a business, the company must also have another type of capital, and that is human capital. This is about human knowledge and motivation, as well as key factors that drive the success of one company. Human knowledge is immeasurable component, and just like the technology, nor the human knowledge is limited and at any time can make progress. The company that invests in human resources, and therefore in knowledge, investing in business operations, its success. Due to the age of globalization, when the competition is too high and when changes to the market too soon happen, the company must be able to react as soon as possible in a satisfactory way, but this is only possible if the company invests in its employees, motivate them