Nova poduzetnička ideja : proizvodnja i prodaja leda na primjeru poduzeća Ice King

Cilj rada je prikazati na praktičnom primjeru poduzeća Ice King kako funkcionira navedeni mehanizam u praksi, kako konkurencija utječe na poslovanje te kako izabrana lokacija pomaže obavljanju ovog poduzetničkog pothvata. Također, cilj je bio prikazati hoće li ovaj poduzetnički pothvat zaživjeti na tržištu te smo morali navesti sve moguće troškove poslovanja od njegovih materijalnih, stalnih inputa, troškova zaposlenih, marketing istraživanja te financija projekta. Najviše smo se usmjerili na troškove koji ovaj pothvat nosi te smo izradili tablice koje detaljno prikazuju svaku stavku troška. Došli smo do zaključka da se projekt može realizirati, ali se ne smije previše širiti zbog konkurencije koja u ovim trenutcima raspolaže s boljom tehnologijom od nas te nas može lako ugroziti u budućnosti. Plan je što više se oglašavati u početku realizacije projekta, odnosno uložiti maksimalne napore u oglašavanje putem medija (radio, tv, internet). Na takav način planira se privući potencijalne kupce kojih na ovom području ima u velikom broju. Prozvod koji mislimo plasirati na tržištu mora biti kvalitetan jer se u teorijskom djelu rada ističe da je proizvod glavni dio cijelog projekta. Ako nemamo kvalitetan proizvod neće nam pomoći dobra promocija niti dobra prodaja prodavača, dok ako imamo izvrstan proizvod promocija nam toliko ne treba, odnosno troškovi nam neće biti toliko visoki.The main objective of research work was to present how the Ice King enterprise is funtcioning in the real surroundings, what is the exact competition influence and what is the influence of the choosed location in which Ice King enterprise works. Also, the paper wanted to show will it be possible for the enterprise to survive on the market battle in which it has to be taken in consideration all of it is cost including material cost, fixed inputs, labor cost, marketing research and project financial cost. The main focus was the one of the cost that venture brings and those are summarized in tables which present each cost item. By the end the conclusion was that project can be realized successfully, but because is based on the better technology abd cab cause the obstacle for Ice King to become a market leader. Plan is to focus the advertising at the beginning of the project realization, therefore input the maximum efforts in advertising through media (radio, tv, Internet). That should be the trigger for potential customers which are numerous in this area. The product which will be presented on the market must be consisted of the maximum quality because in theory part of research is shown that product is the main part of the whole project. If the quality product is missing the other parts of 4P concept cannot succed also such as (promotion and distribution). On the other hand product consisted of the maximum quality, strong promotion efforts are not as much important and necessary and also the cot in all segment will not be as much as high