TAKTIČKI MEDIJI - OBLICI SUVREMENE GERILSKE PRAKSE

Tema ovog diplomskog rada su Taktički mediji i njegove bliske prakse. Temelji se na istraživanju alternativnih i aktivističkih novomedijskih praksi te njihova utjecaja na promjenu kulturološke i društvene paradigme 20. i 21. stoljeća. Polazište istraživanja je razvitak digitalnog doba i njegovih srodnih pojmova temeljenih na teorijama teoretičara Marshalla McLuhana i Manuela Castellsa. Zatim se objašnjava pojam novih medija te razvitak net.arta i haktivizma. Podrijetlo taktičkih medija vuče korijene iz djelovanja Situacionističke internacionale, pokreta osnovanog od strane Guy Deborda i ostalih pripadnika, te iz njihovih načina djelovanja. Teoretski okvir oblikovan je pomoću pojmova glavnih mislioca društvene stvarnosti toga doba – Michaela De Certeaua, Jeana Baudrillarda, Hakima Beya i navedenog Guya Deborda. Prikazan je Manifest ABC of Tactical Media pionira taktičkih medija Davida Garcie i Geerta Lovinka, koji je ujedno zadao okvire i značajke taktičkih medija, te njihovi glavni primjeri. Uz pregled ostavštine taktičkih medija, dan je uvod njihova djelovanja u hrvatskom kontekstu. Opisan je razvitak nezavisne kulture u Hrvatskoj koja je iznjedrila primjere korištenja taktičkih medija i srodnih praksi alternativne i aktivističke prirode.This thesis deals with Tactical media and their related practices. It is based on a research of alternative and activist new media practices and their influence on the change in cultural and social paradigm of the 20th and the 21st century. The starting point of the research is the development of the digital age and the notions related to it based on the theories by Marshall McLuhan and Manuel Castells. Furthermore, the term new media and the development of net.art and hactivism are explained. The origin of tactical media can be found in the actions of the Situationist International, a movement based by Guy Debord and others, and their modus operandi, whose examples are featured in the thesis. The theoretical frame is based with the help of the concepts by the key thinkers of social reality of that age – Michel De Certeau, Jean Baudrillard, Hakim Bey and the aforementioned Guy Debord. The Manifest ABC of Tactical Media which was written by their pioneers David garcia and Geert Lovink, provided the framework and usage for tactical media, is also featured, as well as the main examples of tactical media. With an overview of the legacy of tactical media, an introduction of their activities has been given for the Croatian context. A development of independent culture, which is responsible for the examples of tactical media use, is also described, as well as related practices of alternative and activist nature