Cultural routes of Europe and their impact on tourist market

U ovome radu analiziraju se kulturne rute Europe te njhov utjecaj na turizam. Kulturne rute prvenstveno utječu na razvoj kulturnog turizma koji je jedan od selektivnih oblika turizma. Kroz aktivnosti kulturnog turizma turisti stječu posebne dojmove i doživljaje određene destinacije upoznavanjem tradicionalne kulture, materijalne i nematerijalne baštine, uslijed čega se nerijetko odlučuju na duži boravak i ponovno vraćanje. S ciljem razvoja kulturnog turizma svaka destinacija kreira kulturne rute koje imaju zanimljive i atraktivne sadržaje. Turistima su danas posebno zanimljive kulturne rute Europe. Kreiranje kulturnih ruta podržavaju i međunarodne kulturne organizacije poput Vijeća Europe, UNESCO i ICOMOS. U radu je riječ o utjecaju kulture na turizam u Europskoj Uniji, o razvoju projekta „Europske kulturne prijestolnice“, te o kulturnom turizmu u zemljama Europske unije, kojima pripada i Republika Hrvatska. Na razvoj kulturnog turizma utječe kreiranje kulturnih ruta koja su u Europi mnogobrojne te djeluju pod vodstvom Europskog instituta kulturnih ruta. Za primjer europskih kulturnih ruta prikazane su kulturne rute „Put svile“ i „Destinacija Napoleon“.This paper will discuss about the cultural routes of Europe and its impact on tourism. Cultural routes primarily affect the development of cultural tourism, which is one of the selective forms of tourism. Through cultural tourism activities, tourists acquire special impressions and experiences of a particular destination by introducing traditional culture, tangible and intangible heritage, which often decides on longer stays and returnees. With the goal of developing cultural tourism, each destination creates cultural routes with interesting and attractive contents. Tourists are particularly interesting cultural routes of Europe today. Creating cultural routes is also supported by international cultural organizations such as the Council of Europe, UNESCO and ICOMOS. The paper will discuss the impact of culture on tourism in the European Union, the development of the project "European Cultural Capital", the words about cultural tourism in the European Union countries, which also belongs to the Republic of Croatia, and will talk about the position of cultural tourism in the same. The development of cultural tourism influences the creation of cultural routes in Europe that are numerous and operate under the aegis of the European Institute of Cultural Routes. For example European cultural routes will be shown cultural routes "Silk Road" and "Destination Napoleon"