Health tourism and (Istrian) termal resort

Predmet ovog diplomskog rada je zdravstveni turizam s posebnim osvrtom na Istarske toplice. Najveća prednost Istarskih toplica jest u činjenici da su one jedine toplice u Istarskoj županiji, koja bilježi najveće uspjehe i prihode u turizmu. Blizina emitivnih zemalja, razvijeni cestovni i drugi promet, jedinstveni krajolik samo su neki od turističkih obilježja zbog kojih se izdvajaju od ostalih. Provodilo se istraživanje s ciljem utvrđivanja tipologije gostiju Istarskih toplica s jedne strane, te utvrđivanja zadovoljstva ponudom od strane zaposlenika kao pružatelja usluga te od strane gostiju kao korisnika usluga. Rezultati su pokazali zanimljive činjenice o potrebi unaprjeđivanja toplica u smislu proširenja turističke ponude, kao i apliciranje projekata za dobivanje novaca iz EU fondova, ulaganje u novu opremu te u smještajne kapacitete.The subject of this thesis work is medical tourism, with special emphasis on the Health resort Istarske toplice. The biggest advantage of this thermal resort is the fact that it is the only thermal resort in Istria County, a county that records greatest success and revenue in Croatian tourism. Proximity to other European countries, developed road and air connections as well as the unique landscape are just some of the tourist features that make Istarske toplice stand out from competitors. On the one hand, research was conducted to determine the typology of the guests while on the other hand, the goal of the research was the determination of the tourist offer satisfaction by the guests as service users and by the employees as service providers. The results showed interesting facts about the need to improve spas in terms of expanding tourism offer, as well as applying for projects to withdraw the investment capital from EU funds, investing in new equipment and in accommodation facilities