The product policy in travel agencies

Završni rad iz kolegija ''Marketing u turizmu'' bavi se tematikom putničkih agencija, odnosno njihovim poslovanjem i politikom proizvoda koje nude na tržištu, tzv. turistički aranžmani. Rad započinje uvodom u elemente marketinškog miksa (prodaja i distribucija) pomoću kojih putničke agencije pronalaze svoje klijente te plasiraju svoje turističke aranžmane. Zatim se definira pojam i nastanak putničkih agencija kao i odnosi koje putnička agencija stvara sa svojim partnerima. Objašnjavaju se turistički aranžman i njegove faze te kao završno poglavlje ovog završnog rada pikazuje se provodba analize politike proizvoda putničkih agencija u praksi, gdje se vrši opis odabranih putničkih agencija te prikaz i usporedba njihovih paket aranžmana.This final paper, from the course "Marketing in Tourism", deals with the work of travel agencies, ie. with its business and the policy of products which it offers on the market, also known as tourist arrangements. Paper starts with an introduction to the elements of the marketing mix (sales and distribution) which help travel agencies find its customers and sell its travel arrangements. Afterward, the conceptual definition is defind, as well as the formation of travel agencies and the relations of travel agencies and its partners. Tourist arrangement is also defined through its phases. As a final chapter of this paper the product analysis is shown in practice along with a description of the selected travel agencies and a comparasion of its package arrangements