Organization of special events

Organiziranje posebnih događaja predstavlja vrlo složen proces koji zahtjeva prethodno definiranje ciljeva i zadataka, a kojima će se, kasnije, postići realizacija njihova postavljanja i izvršenja. Poseban događaj ima precizno određen program održavanja, a zasnovan je na obilježavanju posebnih zbivanja unutar nekog okruženja. Bitna stavka jest da se ovakvom vrstom događaja ne ostvaruju samo ekonomski ciljevi, već i oni kulturne i socijalne naravi. Iako je potrebno vremenski dugo i pažljivo planiranje istih, oni su samo privremenog karaktera. Pod posebnim događajima ubrajamo rekreativne i zabavne, kulturne, osobne te organizacijske događaje. Nadalje, menadžment i marketing događaja predstavljaju iznimno bitne funkcije prilikom postavljanja i izvršenja događaja. Menadžmentom planiramo, organiziramo, vodimo i kontroliramo događajima, dok u marketingu koristimo instrumente marketinškog miksa kako bi se ostvario utjecaj na posjetitelje. Primjeri dobre organizacije posebnih događaja su Venecijanski filmski festival u Veneciji, koji se održava već preko 80 godina, te Istra Gourmet Festival, u sklopu ATP turnira, u Umagu.Organizing special events is a complex process which requires predefined objectives and tasks. Those objectives and tasks will later bring about the implementation of such events. A special event has a programme which is precisely laid out and based on marking special occasions within a certain environment. It is essential that such events are not used only to achieve economic goals, but also cultural and social goals. Even though they are time-consuming and have to be carefully planned, special events have a temporary character. They include recreational and entertaining events, cultural, personal or organizational events. Furthermore, event management and event marketing are extremely important functions when it comes to setting up and carrying out an event. Management is used in planning, organizing, implementing and controlling events, while marketing uses a mix of instruments to have an influence on visitors. Some of best practice examples of organizing special events are the Venice Film Festival, which has been held for over 80 years, and the Istrian Gourmet Festival, as part of the ATP tournament in Umag