Planning of tourism events with special review on marketing role

Organizacija događaja je veoma složen proces vođen unaprijed utvrđenim ciljevima. Ona obuhvaća planiranje, marketing te izvršenje određenoga događaja. Cijeli proces je potrebno dobro isplanirati i jasno definirati. Dobar organizacijski tim je ključ za uspješan događaj u kojem su osnova dobra komunikacija, dogovori i informiranost u svakom trenutku.Event organization is a very complex process driven by predetermined goals. It includes planning, marketing, and execution of a particular event. The whole process needs to be well planned and clearly defined. A good organizational team is the key to a successful event in which good communication, negotiation and information is at the core of every moment