Communication of NGO's

Završni rad na temu „Komunikacija neprofitnih organizacija; na primjeru udruge mladih AIESEC“ bavi se prvenstveno komunikacijom, njenim oblicima i načinima promoviranja. Rad sadrži osnove informacije o neprofitnom marketingu, neprofitnim organizacijama te se detaljnije raspravlja o komunikaciji neprofitnih organizacija. Analizirala se neprofitna udruga mladih AIESEC, kao jedan primjer iz prakse. AIESEC promovira svoje proizvode: međunarodne volonterske i stručne prakse te članstvo kroz razne medije i kanale promocije. Ponajviše se koristi internetom, kao sredstvom komunikacije, no osim toga organizira i događaje, konferencije, sastanke te se na njima također provode promotivne strategije.The theme of the thesis is „ Communication of non profit organizations: analyzing the youth association AIESEC“. The thesis itself, first and foremost, bases its’ roots in the communication in between non profit organizations, its shapes and forms and also its ways of promoting. The thesis contains the basics of non profit marketing and non profit organizations and gets more detailed towards communication of said organizations. As a practical example, it has been analyzed the youth association AIESEC. AIESEC promotes its’ products; international volunteer and professional exchanges, as well as its’ membership, through various media and promotional channels. Most of all, it uses Internet as a way of communication, but other than that it organizes events, conferences and meetings which are a promotional strategy for its’ products, as well