Corporate Social Responsibility Logistics Process Optimization

Optimizacija logističkih procesa predstavlja veoma kompleksnu disciplinu koja zahtijeva što manje troškove uz što veći koeficijent efikasnosti prilikom transporta robe s polazišta, do konačnog odredišta. Najčešći dio logističkih procesa u kojima se optimiziraju troškovi odnosi se na sam proces prijevoza robe. Društveno odgovorno poslovanje trend je koji se posljednjih nekoliko godina širi u Europi i svijetu, u kojem kompanije promoviraju svoje strategije društvene odgovornost te zaštite okoliša. Promovirajući socijalnu odgovornost koja poštiva određene zakonske zahtjeve, tvrtke nastoje povećati standarde društvenog razvoja, zaštite okoliša te poštivanja ljudskih prava. Jedna takva tvrtka subjekt je u ovom radu, gdje je prikazan njezin model prihvaćanja koncepta društveno odgovornog poslovanja. Tvrtka se bavi opskrbom ljekarna robom te u svojem posjedu ima nekoliko ljekarna. Kako bi izvršila svoj posao tvrtka posjeduje vlastiti vozni park. Uvidom u količinu prijevoza, apelirajući na koncept društveno odgovornog poslovanja, tvrtka nastoji zamijeniti vozni park vozilima pogonjenim ekološki prihvatljivijim izvorima energije.Optimization of logistics processes is a very complex discipline that requires as little cost as possible with a higher efficiency coefficient when transporting goods from the starting point to the destination. The most common part of the logistics process, where the costs are optimized, relates to the process of transporting goods themselves. Socially responsible business is a trend that has expanded in Europe and the World over the last few years, where companies promote their strategies of social responsibility and environmental protection. By promoting social responsibility that respects certain legal requirements, the company seeks to increase standards of social development, environmental protection and respect for human rights. One such company is a subject in this paper, where its model of accepting the concept of Socially Responsible Business is presented. The company deals with the supply of pharmacy goods, and has several pharmacies in its possession. In order to do its job the company owns its own fleet. By inspecting the amount of transportation, appealing to the concept of Socially Responsible Business, the company seeks to replace the fleet with vehicles on more environmentally friendly sources