Add to ORKGThe article is devoted to defining of an essence of brand as the single whole integrity of socioeconomic promises to a consumer. In this connection the analysis of notion 'branding' is made. The authors give their own interpretation of branding as strategic process. The relationship between brand and consumer is revealed which is built in inter-influence from both sides. It is emphasized that the more stronger this relationship is the more stronger the brand will be. © IDOSI Publications, 2013
In this article, the conceptual consideration of the concept of branding, which according to the aut...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
The object of research is branding in production and trade chains. In the process of literary analys...
The article is devoted to defining of an essence of brand as the single whole integrity of socioecon...
The article presents the results of the analysis of three main strategies included in the brand mana...
Issues associated with brand management and its share in the creation of value for companies from th...
Branding in the direction of national manufacturers for the Republic of Kazakhstan is a method of im...
This article is aimed at analyzing and systematizing the existing approaches to determining the esse...
The article presents a conceptual basis for the formation of a brand based on the analysis of key id...
Brands characterize the lifestyle, the value system of an individual or group, reflecting and influe...
The article discusses the concepts of a brand, a brand, features of a corporate brand, their relatio...
The article discusses the concepts of a brand, a brand, features of a corporate brand, their relatio...
The article discusses the concept of "branding as a form of PR-activities". It also considers relate...
The purpose of the article is to improve and deepen the theoretical aspects of brand value assessmen...
In this paper I made a discussion concerning the importance of branding in the strategy of the compa...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
The object of research is branding in production and trade chains. In the process of literary analys...
The article is devoted to defining of an essence of brand as the single whole integrity of socioecon...
The article presents the results of the analysis of three main strategies included in the brand mana...
Issues associated with brand management and its share in the creation of value for companies from th...
Branding in the direction of national manufacturers for the Republic of Kazakhstan is a method of im...
This article is aimed at analyzing and systematizing the existing approaches to determining the esse...
The article presents a conceptual basis for the formation of a brand based on the analysis of key id...
Brands characterize the lifestyle, the value system of an individual or group, reflecting and influe...
The article discusses the concepts of a brand, a brand, features of a corporate brand, their relatio...
The article discusses the concepts of a brand, a brand, features of a corporate brand, their relatio...
The article discusses the concept of "branding as a form of PR-activities". It also considers relate...
The purpose of the article is to improve and deepen the theoretical aspects of brand value assessmen...
In this paper I made a discussion concerning the importance of branding in the strategy of the compa...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
The object of research is branding in production and trade chains. In the process of literary analys...