Using Survey IDs to Enhance Survey Research and Administration (post-print)

Survey IDs are short strings of unique characters assigned to each recipient in a sample population. Extension research can benefit from the improved organization of survey implementation and data collection, better researcher-respondent communication, and reduced survey material costs supported through the use of survey IDs. This article outlines how survey IDs can provide a more efficient approach to survey administration and data management and includes suggestions about overcoming some limitations of survey IDs. Best practices for creating and using survey IDs when organizing and administering survey research also are suggested.Survey IDs (also known as unique identifiers, participant IDs, or geocodes) are short strings of characters assigned to each questionnaire recipient in a survey sample population. Extension professionals can use survey IDs when conducting reserch to improve communication, reduce costs, and increase organization, thereby streamlining the survey administration process for both themselves and respondents. Using IDs in survey research and administration is common, but there is a shortage of information about effective approaches to doing so. Appropriate use of survey IDs, benefits and challenges to their implementation, and recommendations regarding their application are provided herein and are informed by the experience of administering a mixed-mode survey of approximately 2,700 households in Valley County, ID