Challenge for the development of professional guidance – new professions in the labour market

Straipsnyje nagrinėjamas profesinio orientavimo visuminės reikšmės didėjimas darbo rinkos sąlygomis. Pagrindžiama, jog profesinio orientavimo teorinės ribos plečiasi, nes darbinės veiklos organizacijos tampa neatsiejama visos profesinio orientavimo sistemos dalimi. Akcentuojama, jog vykstančių pokyčių sąlygomis aktualėja naujų profesijų įtraukiamas į darbo rinką. Profesijų kaita, naujų profesijų atsiradimas darbo rinkoje, asimetrija tarp darbo pasiūlos ir paklausos - papildomi profesinio orientavimo iššūkiai. Atsižvelgiant į naujų profesijų prognozavimo ir įtraukimo į darbo rinką svarbą, straipsnyje konceptualiu lygmeniu pateikiami siūlymai, kaip panaudoti daugiamates informacines duomenų bazes ir OLAP technologiją.The article deals with the increase of general importance in the functioning of labour market in the circumstances of globalization and technological changes. It is proved that teoretical boundaries of professional guidance are expanding because labour organizations dispite their founders or capital belongness, become undevideble part of the whole system of professional guidance. It is stressed that in changing cirtumstances the importance of introducing new professions into the labour market is growing. Variations of professions, the appearance of new professions and their introduction into labour market, disproportion between needs and offers in labour market - all that become an extra challenge for the development of the system of professional guidance. Having in mind expectations of new professions and the importance of their introduction into the labour market, the author on the conceptual level gives suggestions to use online analytical processing for introducing new professions into the labour market. The strategical aim for labour management is not only psychological-pedagogical assistance for an individual in choosing a profession but also balancing needs and offers in the labour market by means of professional guidance