Trade marks as a concept for protecting the international trade

straipsnyje analizuojama komercinių ženklų esmė kaip konceptas, reikšmingas tarptautinės prekybos plėtrai. ekonomikos globalizacija, tarptautinės prekybos liberalizavimas yra naujosios globalios civilizacijos požymiai, praplečiantys žmogaus kūrybines ir materialines galimybes. Kita vertus, ekonomikos iššūkiai kelia ir naujų grėsmių, kurias įveikti tradiciniais būdais neįmanoma. tai grėsmės visuomenės, rinkos saugumui ir žmogaus teisėms. Viena iš naujai vertinamų žmogaus perspektyvų – intelektinės nuosavybės teisių plėtra ir jų apsauga. straipsnyje analizuojamos pramonės nuosavybės objektų apsaugos problemos, susijusios su komercinių ženklų (Kž) apsauga. Bendrovėms virstant pasaulinėmis koalicijomis, formuojantis pasaulinės prekybos tinklams, Kž tampa vis svarbesniu dvasiniu ir idėjiniu jų rišikliu, pasitikėjimo manifestacija. intelektinės nuosavybės teisių pažeidimas turi įtakos galutiniams ženklų vartotojams – pažeidžia jų teisę rinktis originalius (ne falsifikuotus, kontrafakcinius), nekenksmingus sveikatai produktus. taigi Kž konceptas atskleidžiamas kaip atlygis tiems, kurie investuoja į produktų kokybę [3, 198] ir kaip patikimas rinkos apsaugos įrankis. Visuomenės saugumo užtikrinimas yra viena iš pagrindinių valstybės funkcijų, todėl straipsnyje daug dėmesio skiriama muitinės, kaip valstybės institucijos, formuojančios novatoriškus intelektinės nuosavybės apsaugos kontrolės ir reguliavimo modelius, pavyzdžio analizei.The article attempts to analyse the substance of trade marks, as a significant concept for international trade development. It seeks to prove a statement that trade marks contribute to the protection of international trade and are important to ensure the security of market and society, to implement and develop human rights. The scope of problems related to intellectual property and its protection is affected by an increasing influence of intellectual activities for technical progress, as well as growing profit and social effect. The globalization of economics and liberalization of international trade are clear features of the new global civilization which expands creative and material human possibilities. On the other hand, challenges of economics trigger new threats which can not be overcome by traditional measures. These are threats for security of society and market, for human rights. Intellectual property is an object of author's and ancillary rights, as well as industrial property. Rights for the intellectual property are the rights for a product of intellectual activity. The rights of subjects of intellectual property had to be protected, favourable conditions had to be created so that it would be possible to profit or get investment in the fields like industry or commerce. The product which enters the market becomes a good. Thus, one of the newly considered human perspectives is a development and protection of the rights for intellectual property, taking into consideration that the notion of the intellectual activity could have both positive and negative meaning. It makes obligatory to establish a system of intellectual property, which would be capable to resist an inventive activities of criminal world which always attempts to gain profit from abusing the intellectual property rights. The article analyses problems of protection of industrial property objects. The problems are related to protection of trade marks and their capability to ensure protection of society and market. Taking into consideration that enterprises nowadays unite into global coalitions, global commercial networks develop, trade marks gain increasing importance as a spiritual and ideological binder, a manifestation of trust. Violation of intellectual property rights echoes on final customers, those who rely on trade marks - it violates their right to choose original healthy products. There are examples and tendencies presented in the article which shows why and how criminal business environment forms. The profit of the criminal world hardly can be evaluated due to the fact that the larger part of it is latent. [...] Therefore, a concept of trade marks is revealed as a reward for those who invest into the quality of a product and as a reliable measure to protect the market. One of the main functions of the state is to protect the society. The article speaks a lot about the customs as a state institution which forms new control and regulation models to protect intellectual property. The customs practice is significant in developing the substance of trade marks as a market protection concept in revealing its possibilities to protect the society and market