The task of the article is a study of a consumption policy, its substance, targets and basic conditioning in the real economic environment. Particularly it is the case of presenting results of certain variants of consumption policy in the period of accelerated and impeded economic growth. Defining the essence of consumption policy in the socialist economy and the attempt at generating models of the consumption policy are the departure point. It is established in the result of the discussion that in the initial acceleration phase the consumption policy adopts a motivational character and results in a formation of a motivational consumption model, on account of limiting the inflow of means to the branch II in the second acceleration ...