Quintilian begins the 11th Book with a remark that the orator’s task is to speak choosing the words carefully (ut dicamus apte). He recalls Cicero believed this to be the fourth characteristic of good style. The most important thing is to know which style is the best to inspire benevolence, to provide insight and evoke emotions in a judge, keeping in mind what results we should expect to gain in various parts of the speech. The whole question of language appropriateness is based not only on the type of style, but also on rhetorical invention. The future orators should be taught that to speak appropriately is to take into account not only what is useful, but also what is proper. It is crucial to learn the character of an orator and th...