Insight del consumidor como medio publicitario efectivo

Hoy en día muchas empresas tienen afán de obtener ganancias y resultados inmediatos sacando al mercado productos sin ninguna clase de investigación sobre su consumidor. De este mismo modo crean campañas publicitarias sin éxito, perdiendo tiempo, dinero. A lo anterior se le adiciona, el problema que enfrenta el consumidor ante la publicidad, este se ha vuelto indiferente a las innumerables campañas publicitarias que no tienen conexión con lo emocional, ni lazos con su cultura o forma de vivir.Lately many corporations and companies strive to obtain immediate profit and results, as a result they remove products from the market without previously researching the consumer standpoint. Furthermore, they create advertising campaigns that bear no results wasting time and money in the process. In addition to this, consumers have developed and issue with publicity, they have become absolutely indifferent to the amount of advertising campaigns that do not connect to them on an emotional level and have no links to their culture and/or lifestyle